To over achieve sales revenue and market share targets for a specified regional territory, by promoting cardiology products and therapies to doctors/ specialists.
- To practice effective account management, KOL management, promote the therapies, maintain product and technical competency and provide market information (MIS) on a timely basis
- Responsible for achieving Secondary AOP in terms of product units and revenue
- Ensure coverage of all accounts on the basis of customer segmentation within territory in agreement with the manager to maintain optimum level of exposure and effective time management.
- Maintain and expand existing business and develop new business opportunities.
- Responsible for identifying the customers/doctors and driving customer engagement activities, market development initiatives such as , Project Engage, Go Direct, KAM & Ecom . To create awareness about products and therapies
- In the cathlab, assist and provide support to doctors on implants
- Manage marketing expenses, spend on marketing programs for HCP
- Communicate marketing plans / intelligence/competitor activity promptly, including potential sales leads, and information regarding product price or account activity to appropriate company personnel.
- Recognize and understand competitive products, features, strengths in relation to the company’s products and provide the information in agreed format on weekly basis to manager
- Would be responsible for KOL Management in terms of scheduling activities & planning effective customer engagement programs like CMEs and RTMs as per BCS compliance and maintaining productive relationships with them
- Plan and execute training and technical programs for Key Hospitals
- Engage non-prescribing customers, hospitals administrators, staffs to maintain productive relationship with them