10+ years of experience in Digital and Legacy Marketing data and technologies, including 6+ years in Client Management/ Consulting role.
6+ years of experience in Retail Banking. Exposure to Retail Lending and Credit Cards will be preferred.
In-depth understanding of marketing data sources – Digital (Paid Search, Display, social media), Legacy (Call centers, Branch, Billboards, etc.)
In-depth understanding of PEGA, and Adobe as decisioning and campaign delivery platform.
In depth understanding of Marketing KPIs – Growth, ROMI, Customer Lifetime Value, etc.
Experience in delivery marketing data pipelines to productionize ML based marketing decisioning models.
In-depth understanding of nuances with AI based decisioning in marketing and highly regulated banking industry
Proven ability to deliver and manage large digital, data and AI programs.
Uses C-level engagement skills in collaboration with account leads to offer value-add Digital solutions to the client.
Cross-functional influence, relationship building, and project management skills toward a broad constituency ranging from customers, channel partners, sales, marketing, and technical management.
Proven experience successfully working within a highly matrixed environment.
Industry knowledge of Digital marketing, Data & AI market trends.
Great team player with drive. Willing to take a lead in driving initiatives, working across organizations, and structuring approaches to new opportunities.
Great communication (written and verbal) and presentation skills.