Main Responsibilities:

Responsible for the development of the Digital strategy across different channels/platforms (eg: Online video, social media & influencer strategy) based on a consumer journey.

Strategic Development:

• Lead the development and implementation of comprehensive digital media strategies
• Ensure alignment of digital strategies with brand experience goals and business growth objectives.
• Utilize consumer journey analytics to inform strategy across different digital channels, including online video, social media, and influencer strategies.

Execution and Optimization:

• Ensure monthly media briefing is managed as per agreed timelines, work with media agency to have the media plans shared on time, evaluate and approve monthly media plans (all touchpoints). Align plans with Brand Managers and ensure creative agencies fill the Material requisition accurately & timely
• Weekly check-in on plan deliveries and creative optimisations where necessary
• Set and monitor KPIs across consumer journeys to optimize both top and down-funnel objectives.
• Integrate off-platform plans with eCommerce activations to drive traffic and conversions.
• Identify data-driven insights to continuously enhance digital campaign performance.

Cross-Functional Collaboration:

• Work closely with brand, marketing, and eCommerce teams to ensure cohesive digital strategies.
• Collaborate with external agencies and internal stakeholders to scale digital initiatives effectively.

Innovation and Trend Adoption:

• Drive digital transformation by challenging teams with innovative thinking and planning approaches
• Keep abreast of digital media trends to refine and optimize media effectiveness.
• Keep abreast of evolution in digital platforms and ensure CP brands adopt the latest in line with our strategy to stay ahead of the curve vs playing catch up

Capability Building:

• Build capabilities of brand and marketing teams through training programs, digital days, and other interventions
• Owned media management: the candidate will also hold accountability for the owned media assets like the work on the Website, SEO and SEM. There will be close working with the divisional team for this workstream.
• He/She will also be expected to collaborate with the CRM lead to have strong FPD data usage in our brand plans.

• Agency and Budget Management:

o Manage digital agency relationships for media planning and creative development.

o Work with finance teams to oversee digital media budget and ensure efficient billing processes.

• Required Qualifications:
• Bachelor degree and above

Masters degree in Marketing, Media/Communication preferred

Essential: Strong project management skills, coordination skills, expertise in digital media, strong communication skills (both written and verbal), the ability to ‘influence’ and ‘lead’ without reliance on ‘hierarchies’/’formal authority’, knowledge/understanding of the operational realities of the digital ecosystem and agencies, the ability to spot new trends and opportunities for improvement in terms of speed and quality of work (both within CP & at the agency’s end)